September 22nd, 2011
The MFAA has echoed warnings from Gadens Lawyers about the use of the term “independent” in describing the services provided by mortgage brokers.
An amendment to the NCCP released last week has dictated that mortgage brokers cannot describe their services as “independent”, “impartial”, “unbiased” or any other term with similar connotations.
Among the guidelines introduced by the MFAA were restrictions on advertising independent, impartial or unbiased advice, promising the “best deal”, using the term “guaranteed”, advertising free services if the consumer incurs any costs or sacrifices any benefit or making subjective statements.
In spite of the MFAA guidelines, an online search by Australian BrokerNews revealed more than a dozen broker businesses - including MPA Top 100 Brokers – using the terms in their marketing copy.
“If that is the case I am surprised,” Naylor said.
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Tags: Brokers, Brokers Still
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